Russians love Adidas. This goes back to the 1980 Olympic Games (Moscow) – the reasons behind it can be read through the links below. Watch: Why Slavs wear Adidas, and two more about the brand with the три полоски (tri paloski) – three stripes.
Why Slavs wear Adidas
(Life of Boris, 2016, 2 m)
Also, check out this Eastern European vs. Life of Boris – Adidas Tracksuit (Eastern European, 2018, 3 m).
Три полоски / Three stripes
(Tri Poloski, 2016, 2 mins)
More of that in Russians Choose Adidas (DJ Blyatman & Hard Bass School, 2020), Adidas (Russian Village Boys & Mr. Polska, 2019), and The Russian Adidas Song (zCasparYT, 2017).
Russians Are Crazy In Love ® With Adidas Brand
(The best on YouTube, 2018, 5 mins)
More Adidas in Russia
Watch
- История культовых кроссовок adidas Samba OG из 1950-х (GQ Russia, 2018, 3 mins)
- Too Soviet? Adidas accused of ‘imperial nostalgia’ for Russian ‘tank-dress’ (RT, 2018, 1 min)
- Adidas introduced Soviet-branded clothing, Lithuania and others are mad go full SJW (Russia Good, 2018, 3 mins)
- Gopnik Calls Adidas Customer Service (AnatolyRusTV, 2018, 8 mins)
- Why are Adidas tracksuits popular in Russia? (The Eastern Border, 2016, 1.5 min)
Check/read
- Adidas’ USSR-themed sports dress disappears from stores after diplomatic spat (The Calvert Journal, 2018)
- Lithuanian Foreign Ministry Enraged Over Adidas’ Soviet-Style Branding (Sputniknews, 2018)
- Why is Russia in love with (Adidas) tracksuits? (Russia Beyond, 2017)
- Adidas, a Love Story: how Russians fell for the iconic three stripes (The Calvert Journal, 2017)
- Why is Adidas so Popular Among Russians? (Weird Russia, 2015)
- Why is Adidas so Popular In Russia? (Slavorum)
- They Really Love Adidas In Russia… (Sad and Useless)
And for non-Adidas: Clothing Brands You Shouldn’t Wear in Russia (NFKRZ, 2020, 12 mins), 5 Russian streetwear brands that will add some cool to your winter wardrobe (Russia Beyond, 2018).
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